01
DETECTION
Emerging Signals
Identify meaningful changes in mention volume, sentiment and tone around your brand, products or leadership before they trend.
PRISM FOR ENTERPRISE
Understand how your brand's narrative is forming before it becomes a crisis.
Prism helps enterprises identify emerging signals, connect evolving narratives and understand where attention, sentiment and pressure are building around their brand, leadership and products.
PRISM / BRAND INTELLIGENCE
REPUTATION ENVIRONMENT
01INFORMATIONNews · Posts · Reviews
02SIGNALSWhat is changing?
03NARRATIVESWhat is forming?
04PRESSUREWhere is attention concentrating?
FROM INFORMATION
TO REPUTATION INTELLIGENCE
THE REPUTATION CHALLENGE
Brands don't have a listening problem.
Every enterprise already tracks mentions, reviews and social conversation. What's harder is knowing which of those mentions are becoming something more — a narrative that spreads, hardens and starts shaping how customers, investors and employees see the brand.
The difficult part is separating an isolated complaint from a forming narrative, and organic criticism from coordinated activity designed to look organic.
The question is not how many people are talking. It is whether the conversation is turning into a narrative.
WHAT PRISM HELPS ENTERPRISES SEE
From scattered mentions to an evolving picture.
Prism continuously analyses the information environment around your brand to surface changes, relationships and trajectories that deserve attention.
02
UNDERSTANDING
Emerging Narratives
Connect related mentions and recurring interpretations to understand the narrative forming around a product, decision or public moment.
03
TRAJECTORY
Momentum & Pressure
Understand whether a narrative is accelerating, spreading, persisting or increasingly concentrating attention around your brand.
04
CONTEXT
Network & Coordination Detection
Map the accounts and entities connected to a narrative on Twitter/X, and surface clustering or amplification patterns that may indicate coordinated rather than organic activity.
ENTERPRISE USE CASES
Intelligence for moments that can move quickly.
Prism can support teams responsible for brand reputation, communications and issue response as conversations evolve.
01
Brand & Reputation Monitoring
Track how conversations around your brand, products and leadership are developing across a fragmented information environment.
02
Early Warning & Issue Response
Identify when a customer complaint, product issue or public statement risks becoming a sustained narrative, giving communications teams earlier lead time.
03
Coordinated Campaign Detection
Distinguish organic criticism from coordinated or inauthentic activity targeting your brand, and understand who is amplifying it.
04
Competitive & Category Intelligence
Understand how competitor narratives, launches and public moments are shaping the conversation in your category.
MULTILINGUAL INTELLIGENCE
Your customers don't stop at language.
Prism natively analyses Hindi, English, Punjabi, Bengali, Gujarati, Marathi, Kannada, Tamil, Telugu, Malayalam, Tulu and Urdu — without machine translation at any stage.
Brand conversation in India rarely happens in one language. Prism brings mentions from different linguistic environments into a common analytical view, so a regional-language narrative doesn't stay invisible until it's already national.
LANGUAGE ENVIRONMENT
ANALYSIS → INTELLIGENCE
हिन्दीಕನ್ನಡதமிழ்తెలుగుमराठीবাংলাਪੰਜਾਬੀاردوગુજરાતીമലയാളംತುಳುEnglish
01 SIGNALS
02 NARRATIVES
03 MOMENTUM
04 PRESSURE
MULTILINGUAL INFORMATION → COMMON INTELLIGENCE VIEW
PROVEN IN THE FIELD
The same detection capability, tested under real pressure.
Prism's signal-and-narrative detection has been tested in a live public-information crisis, where sustained narrative pressure was visible in the data roughly 24 hours before a corrective measure followed — well ahead of mainstream coverage. The same capability that gave that lead time is what would flag a brand narrative before it escalates.
Explore the Delhi case study →˜24hLEAD TIME
ON EMERGING PRESSURE
ON EMERGING PRESSURE
24/7CONTINUOUS
MONITORING
MONITORING
12LANGUAGES
NATIVE NLP
NATIVE NLP
0MACHINE
TRANSLATION STEPS
TRANSLATION STEPS
ENTERPRISE INTELLIGENCE
You already know something is being said about you. Prism helps reveal what it means.
Explore how Prism can help your team understand an evolving brand and reputation environment.
Request an Enterprise Briefing →